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Samsung vs. Google - CUTTING EDGE VISIONARIES

Samsung vs. Google

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Everything you need to know about Android, Motorola, Google, Tizen and the future!

Samsung launches Tizen phone in CES 2015 (Though at first sight it’s look like Android phone).

Is this the simple news for you? But it’s not.

Why Samsung needs to unveil a whole new OS based smart phone? Did sell of Samsung Android phone decreases? In market scenario in 2011-12, Samsung is doing good in smart phone market across the world. And keep increasing their turnover. This whole idea of new OS came after the Deal. The Deal between Google Inc. and Motorola Mobility. The Deal worth $12 billion. The Deal which was an investment to dive head first into the smart phone market in US for Google Inc.

After this deal of $12 billion between Google Inc. and Motorola Mobility, Google became smart phone manufacturer as well. And Samsung was afraid that Google might overtake the market and they will be in difficulty. From then Samsung started working on the project called ‘Tizen’ and launches its first beta version on 5th January, 2012 just after few months of acquisition of Motorola Mobility( on August 15th,2011).

“We welcome today’s news, which demonstrates Google’s deep commitment to defending Android, its partners, and the ecosystem.”

– J. K. Shin. President, Samsung, Mobile Communication Division on August 15, 2011 when Google announced an agreement to acquire Motorola Mobility.

Samsung vs. Google

We’re just two weeks into 2015, but Samsung’s already made more progress with its in-house Tizen OS. There’s finally a real Tizen smart phone (Open-source but not “The Android”), and the Korean company promises that the rest of the year will bring “a flood of devices” running its operating system. ( Though at this time Tizen Application store is having very few number of apps). Company has claimed that the Tizen-powered smart watches, cameras, TVs, and the new Z1 smart phone that we’ve seen so far are “just the tip of the iceberg”. Tizen will be a crucial part of Samsung’s future IoT(Internet of Things) strategy, helping to connect and smarten up devices and appliances around our homes and beyond. Samsung says it “requires less processing power and memory, thereby ensuring faster device speeds while consuming less energy.” Tizen is being compared with Google’s Android platform. Android is expanding beyond its smart phone origins with tailored versions like Android Wear and Android TV serving the emerging connectivity needs of specific device categories.

        Main aim of Samsung for this step might be to diversify away from its dependency on TechGiant Google. And to cut down the monopoly of Google over smart phone OS. The Korean company is keen to make sure that they achieve this, at least in part, through the use of its own software. To encourage developers to jump on board and help build an ecosystem around its anticipated Tizen deluge, Samsung points out that it sold 665 million devices last year, which “could convert into a lot of Tizen.”

Tizen is still far from being able to challenge Android on phones (and it’s doubtful that it’ll ever get there), but the way it’s being positioned and promoted by Samsung in other areas, puts it in direct confrontation with Google’s expansionary plans. No matter how compromiser Samsung’s tone may be, today’s announcement of an expanding Tizen OS is a clear signal of its intent to challenge and compete with Google for the next wave of connected devices.

In short cold war has begun between Google Inc. and Samsung Electronics Pvt. Ltd. It is actually good for customers.

Source: Samsung Tomorrow

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